Success Story
Brand Strategy and Identity
Accio: when a well-designed brand becomes a competitive edge.
Accio always had the right solution for the right audience. The challenge was making that connection clear. A lack of clarity between the customer’s pain and the brand’s message created a gap that kept the company from owning a space in people’s minds. See how we closed that gap through a branding and strategy project.
1. Introdution
Accio is a Canadian company with a Brazilian soul, founded by a couple of entrepreneurs driven by innovation and transformation. In 2023, they took a decisive step to position themselves in the competitive Canadian market of strategy and product development consulting.
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More than building solutions, Accio rethinks entire processes.
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While traditional consultancies are expensive, slow, and manual, Accio’s model is built around agility, scalability, and profitability. The goal is to unlock human potential for what truly matters: thinking strategically, growing, and innovating. Repetitive and operational tasks are handled by artificial intelligence.
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This approach helps companies save time and resources—so they can focus on what creates real impact.
2. Problem
An idea this innovative needed an identity to match. More than just looking tech-forward, Accio’s communication had to clearly express both the problem it solved and the value it delivered. That was the real challenge.
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Until then, Accio struggled to explain what it actually did. The language was vague, hard to access, and failed to communicate the brand’s true value. As a result, it wasn’t top of mind for those looking to turn services into products because few really understood what it offered.
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“We looked amateur, even though we delivered the opposite,” said one of the founders.
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3. Lack of clarity
Internally, everything made sense. But for people outside the company, especially non-technical clients the message was getting lost. That gap showed up on the website, in emails, and in sales pitches. The language wasn’t clear or accessible enough.
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There was a real communication barrier. The audience couldn’t see Accio as the obvious solution to a complex problem.
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4. Credibility and authority
Changing how a company operates is a strategic decision. It carries risk and demands trust.
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In Accio’s case, the lack of visual and verbal consistency was holding them back. Every touchpoint told a different story, weakening first impressions. Without a cohesive identity, the brand lost strength before the conversation even began.
5. Solution Development
a. Clarity through verbal positioning
Our first task was to turn data and insights into a clear and strategic narrative aligned with Accio’s essence. Based on the approved reports, we shaped a message that is coherent, simple, and accessible to the target audience.
We defined the brand’s verbal positioning and created a communication guide to support consistent expression. The goal was to eliminate noise—cutting unnecessary technical terms and jargon in favor of language that informs, connects, and builds trust.
The result was a communication that connects, clarifies, and strengthens. Now, Accio presents itself with consistency, clarity, and impact in any context.​
b. An identity that conveys authority and builds trust
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Trust starts with perception. Companies that look clear, structured, and professional are naturally seen as more competent. In the B2B tech space, that first impression often defines the outcome.
Based on strategy, we developed a visual identity that reflects Accio’s full potential. Every element was crafted to express innovation, agility, technology, and reliability.
The logo, inspired by electromagnetic waves, symbolizes motion, progress, and forward momentum — exactly how Accio aims to be perceived.
The typography and verbal tone build a modern, fluid, and lightweight atmosphere. Gradient-based illustrations add depth and movement, bringing a fresh energy to the communication.
The choice of light green as the primary color breaks away from the industry’s standard blues and blacks. This palette positions Accio as an original, relevant, and disruptive brand — without losing its sense of seriousness.
More than just a visual identity, we created a strategy connected to the business. Every decision was made to align intention with perception — and validated with the founders through a rationale grounded in both brand logic and audience insight.
6. Results
a. Clarity: "We know how to express ourselves the right way"
At delivery, it became clear that the new verbal language would be decisive for the success of Accio’s communication. Pitches, presentations, and materials became simpler, more effective, and more accessible — even for those without technical knowledge. This clarity acts as a strategic tool. Today, the company can explain its value proposition naturally and directly in any situation.
b. Credibility and Authority: "A brand that truly represents who we are"
Previously, building credibility and authority was a slow and uncertain process. Now, these attributes are part of the brand’s essence. The new visual and verbal identity enables Accio to communicate its value proposition clearly from the very first interaction. The audience quickly understands the value the company delivers.
The communication guidelines also made content creation faster and more practical, ensuring the message is delivered with consistency and intent.
As a result, Accio has received highly positive feedback from clients regarding the clarity of its communication and value proposition, highlighting the transformative impact of its new market positioning.
Tomorrow deserves a brand.
Shall we transform your company’s story too?
Just as Accio recognized its challenges and chose to address them decisively, achieving extraordinary results, you too can be inspired by this success story and transform the course of your business with us. Let’s schedule a conversation and explore how we can build a solid future together.